Daytek Australia is the leading provider of clotheslines in Australia and commissioned Diameter to refresh their entire line of packaging. We began by rethinking the existing hierarchy of product information before introducing new iconography, photography and a simplified aesthetic. The result was a boost in sales and the reenergising of an established brand.
“Having employed Vivian’s services for many years, we recently worked with Diameter on a complete overhaul of our product packaging. What they produced was clear, concise and resonates well with our customers. Diameter understand our brand and needs and are easy to work with on a variety of project types from photography to design. We appreciate the flexibility and efficiency they provide!” Brendan Abbenhuys, Product Development Manager Daytek Australia